Topic

B2B

A collection of 3 issues

E-Signature 2021 Pricing for API

E-Signature services are commodities today. Obviously, you can be concerned about branding, reliability and many other parameters, but still, they are commodities. From the famous 4Ps of the Marketing framework (Positioning, Pricing, Product and Promotion), it is hard to justify "Enterprise Pricing" today. I believe a company like DocuSign has

Visa + Plaid Failed Merger: The Real Threat

If you are not familiar with Plaid, it is a Fintech company that provides a service that allows companies to download your banking information such as balances and transfers. Even though Plaid accesses your account, it cannot make payment transfers. On the other side of the merger, VISA has the

Should I Pursue B2C or B2B?

A friend of mine is running a start-up in the Silver industry. She provides a SaaS platform that allows family members to care for their elders (e.g.: parents, grand parents, etc.). The company received innovation prizes and grants; additionally, it is in discussion with other companies to leverage that